Introducing our Newest Brand: Oilily

We are absolutely delighted to introduce to you our newest brand: Oilily.  We think we’re on to a winner – look who they have as fans… just the likes of John Travolta, Lauren Hill, Uma Thurman, Julia Roberts, Madonna, and the Obama’s.

And believe us, there are a multitude of fans around the world, not least all of us here at jojo’s!

Oilily is a Dutch fashion house that we can honestly tell you are a hallmark of creativity.  Oilily launched in the early 1960s and spent a long time establishing themselves.  Believe it or not, they were simply too colourful and imaginative for the general public!

Yet, despite the initial hesitancy, over the last 50 years Oilily has grown into a distinctive lifestyle brand. Virtuoso use of colour, spectacular combinations of materials, unique blend of cultural influences, humorous details and high quality all make for a wonderful new brand coming to jojo’s very soon.

But let us tell you about the autumn collection!

The collection looks upon the world as a large winter garden that celebrates the poetic beauty of sea and land. Oilily’s winter garden is a stunning collection characterised by an irresistible graceful silhouette, spectacular earth tones and expressive materials.