In The Boutique

JoJo Boutique is the brainchild of Jo Dennis who opened her small independant Boutique in the centre of Cuckfield set in the heart of Sussex. "I wanted my boutique to be authentic, creative and exciting, introducing Brands which offer really cool designs brillant quality and easy on the wallet.

Our Top Fashion Brands

We pride ourselves in buying the very best from our Brands and make sure we offer our customers who shop in the Boutique or online the Top Fashion Brands which are not readily available on the High Street. We keep up-to-date with Women's Fashions and Trends as well as creating a platform in store for new start-ups, meeting and working with young fashion designers which we introduce a few every year, giving them the opportunity to grow. We search for brands that offer products which are the best quality, non-fur or leather as well as recyclable fabrics in our small part to sustain this precious planet we live on.

  • Part Two - Danish
  • InWear - Danish
  • OUI - German
  • YAYA - Dutch
  • Luella - British
  • Kinross Cashmere - Canadian/Scottish
  • EMME - Italian
  • Maruti Footwear - Dutch
  • HOGL Footwear - Austrian
  • Pennyblack - Italian
  • Sense Copenhagan - Danish
Jo Dennis with the adorable Hannah the dog

Meet Jo Dennis
I opened the boutique over 14 years ago in the centre of Cuckfield in Mid Sussex.  We have a following of super loyal customers from all around Sussex and as I have grown the business to include our webshop we now have happy customers from all around the UK, Ireland, USA, Sweden, Holland, Denmark, New Zealand and Australia.

My love affair with fashion started when I worked as a Saturday girl in InGear Hungerford during the 70’s My experience and fashion knowledge of styles and Brands which go in and out of fashion navigates me to deliver the best edits from our suppliers.  Also to know what looks good on a hanger can look rubbish when you put it on.

Our webshop is kept up to date with the latest deliveries and if you have any questions or style advice please contact me anytime – we pride ourselves in personal service and extend that to our growing online customers.

In 2021 we were detlighted to win MUDDY Stilettos Best Boutique in Sussex - we were completely taken aback that we had been nominiated let alone to then to win! Shortly afterwards we won Sussex Enterprise best ladies fashion in Sussex.

Muddy Awards High Res
JoJo Boutique Winner