We are wearing jeans to the waist and cropped to ankle length and there seems to be so many different types of jeans around – So lets look a little deeper into which are the jeans which are making such a comeback and why.

Shops and Boutiques will be opening soon so lets have a round up of what the best 10 Fashion Trends are comming up for Spring Summer 2021 :-

Have you ever wondered why some women look just so put together and with seemingly little effort? What Fashion Tips apply to them to look so Effortlessly chic with a thrown together and very cool? While trends come and go, there are a few basic Fashion Tips which are essential.

Last few days of our Winter Sale with upto 70%. We offer FREE local delivery, just press click and collect and contact me to arrange a convenient time to drop round to you. Our Winter Sale has some amazing offers so dont miss out.

Luella Cashmere mix sweater with a simple stunning sequin star is one of our BEST SELLING classic must have wardrobe knock out item. At £72 the price is great and we give 5 stars for being so versitile; Wear with jeans, joggers, skirts, heels or trainers. Keep warm, keep stylish, keep sparkling.

We have picked 5 key pieces for your Autumn wardrobe. Hogl biker boots with nylon inset together with bronze brogues work brillantly with Oui 70’s inspired leopard and floral blouse, black knit polo tabard and stunning orange and leopard print cardigan. Mix and match with jeans or leather pants for the lux look this autumn.

We just love this time of year when its sunny during the day, the evenings draw in with crisp autumn chill in the air. We have been thrilled with our new ladies fashion collections arriving into JoJo Boutique and we look forward to you popping into JoJo’s in Cuckfield or shop with us online.

From 1st September we resumed to our usual opening hours from 10am to 5pm Monday to Saturday. We have followed all the government guidelines and made the boutique a safe place for you to visit. You can try clothes on and we steam and isolate clothing for 2 days before returning it back onto the shop floor.

Autum hearts OUI knitwear and sparlie oversized cardigan has had an incredible reaction. ELK knitwear has been another hit. PartTwo have saved the day with their pull on pants, jersey, straight leg stretch are a life saver and if you have not tried yet and are still in your skinny jeans, now is the time to try. InWear have rocked back in with beautiful jogger pullons adorable chiffon blouses and unforgettable chocolate leather culottes. Bugatti trainers have had a huge thumbs up being heavy on style and increadibly comfortable but easy on the purse. The YAYA collection has been awsome, and over the next few weeks I will pick out some favourites from all of our brands so follow us on Instergram and check them out.

So first love and one of the key items this Autumn is this oversized wool blend grey check coat with deep front pockets, collar and 7/8 sleeve. It has the look of a classic duster coat but with a couple of buttons at the front to secure. The colour is a soft silvery grey and works brillantly well in a classic wardrobe of colours of black, greys, reds. Is at home with autumn muted colours of warm golds and browns, and sits well with summer pinks and blues. Its not just the quality and how it feels, its the cut and the way it looks and we have no doubt you will reach for your YAYA coat every time.

So lets take a closer look as to why its so roomy … made to pull on over thick sweaters, jackets or thin puffa coats; or just over a thin T shirt or blouse. Christian Dior believed in the 50’s duster coat and he wasnt wrong and since designers have been recutting this classic. Women found that whatever body shape you are this coat rocks the look so you could be carrying extra weight or not, who would ever know? https://www.jojoboutique.co.uk/shop/brands/yaya/yaya-oversized-wool-coat-with-check/

Our SALE is now on, and we are delighted to offer you some super treats of upto 75% off selected lines. Now the summer is here in all it’s glory there is never a better time to explore the best deals on Spring and Summer stock from brands such as PartTwo, InWear, YAYA, OUI, Paul Green and Maruti on a range of dresses, tops, sandals and heels with prices slashed to 50% and 75% on selected lines. Cashmere from Brodie now at 50% off. Shop online at www.jojoboutique.co.uk or pop into our boutique in the heart of Sussex for some amazing bargins. Our hours are 1pm to 5pm Tuesday to Saturday for August.

Take a peek at High Summer 2020 mood board giving an idea of colours and styles which make up the essence for high summer 2020. JoJo Boutique an independant fashion boutique brings you the very best styles from our favorite brands. Cool heaveny blues and gold from PartTwo, nudes, soft oyster and mint from YAYA complemented by the ever stylish OUI. This summer we present our latest brand Maruti Footwear; you will find nothing quite like this brand on the high street; it is modern comfortable and super cool. For the immediate future our opening hours in our Sussex boutiuqe has changed to 1pm to 5pm Tuesday to Saturday as we ease back into normality. If you are still a little nervous the boutique is open for private bookings from 11am to 1pm. Just call 07775584304 to book a slot.

Summer is finally on it’s way, thank goodness! For many of us we hate the thought of getting our legs out, but it is not such a problem this season as the trends comming through are a welcome return to the classic high waisted, pin stripes, chino shorts – and not so short shorts!! Here at JoJo Boutiuqe based in the heart of Sussex why not take a visit to our store and see what we have to offer, from the trim taylored to the longer length. Featured are OUI longer length black cotton chino shorts. Also you can shop your favourite brands online at JoJo Boutiuqe. www.jojoboutique.co.uk

The featured shorts are Oui Bermudas are high waisted in black cotton, smart and sophisticated are the perfect classic shorts which come to the knee. Part Two have a super chino cotton short in navy blue – always easy to wear for the weekenders. YAYA have a soft sand striped paperbag high waisted short which are super flattering and can be worn to every occassion and look just as trendy and cool on the beach or in the evening with a oversized double breasted jacket.

Its a terrible time for everyone at the moment and although our boutique is closed because of Corona virus, our webshop continues to offer a safe option. So if you need a little distraction right now, then hop onto our webshop to browse or shop our Spring 2020 collections arriving from YAYA, Part Two, Oui, Maruti, ELK and many more.

Spring still has a chill in the air and our latest Spring 2020 collection from YAYA has a perfect layering solultion a soft wave sculpted finish long sleeved super fine top which is thin enough to wear any blouse, or sweater.

The colours coming in are endless shades of shimmer nudes, ivory, foamy greens and blues perfect for blowing away the winter blues.

Just take a look at these Maruti Ted trainers which have just arrived for Spring 2020. As one of our new brands to the boutique, we have been so impressed as their trainers are so completely different to anything else in the marketplace. Their unique DNA is they own their own look, which excites me about Maruti as well as every season they always outdo themselves!

Having said all that let me introduce you to “Ted”. A modern, trainer with a thick rubber flexible sole, made of hairon leather in an off white pixel print. Finishing touch of white leather on the collar. Make this the next best arrival to your wardrobe, Ted will not disappoint you.

https://www.jojoboutique.co.uk/shop/footwear/sneakers/maruti-ted-platform-trainers/

This magical dress can be worn in 50 ways. YAYA have come up with the perfect skim and slim midi dress – fine dark grey long sleeve maxi length knit. Wear it in so many ways as well as a colourful sweater over the top.

After such a wonderful summer, we now feel ready to embrace the new season. The trend colours camel, olive greens, caramel, fushia pinks – a few checks, oriental prints, wide leg trousers and a swing out to the 70’s Vibe. In Wear have introduced key pieces recyled from plastic bottles, Part Two have created a beyond fiber being sustainable production and eco friendly… So at JoJo Boutique we are keeping ourselves warm and stylish as well as the planet happy. Check out our new collections from YAYA, InWear,

WHAT WHAT WHAT kind of summer do you call this? it is true I have been rather distracted this year so managed to not notice the irregular summer weather. Did you get soaked to the skin taking a summer stroll? did your dogs leap into bed terrified of the massive storms? was your garden a huge puddle fit for happy ducks? Hmmm so make the most of our Summer Sale as we are stripping off with bargins from Oui, InWear, PartTwo and YAYA.

I have picked this bomber jacket by YAYA as one of my favourite Summer Sale best buys we have a couple left so you know what to do….

• 

Why not just open your wardrobe and let the sun shine in? Like a breath of fresh air kick start the spring with a little bit of Yellow and White.

Oui ALWAYS gives us the cheer every Summer, we love this cool Yellow top, looks great with White but also just as cool with your jeans.

InWear are celebrating 50 Years this year and have created a line of limited editons to their collection. In 1969 InWear was an overnight sensation presenting a modern vision of feminity for a generation. Just as limited edition prints each style has it’s number in the label. If you are looking for a WOW dress for that special occassion, a wedding, a visit to the Opera or Theatre and you really do not want anyone else to look remotely the same, then having a limited edition dress should give you reassurance that not many of these dresses are out there. This is called the Hepburn dress which is a stunning Long Sleeve Maxi dress in 100% pure silk stunning watercolour pattern of blues, greys and pinks The design enhances your shape without restriction to give you ease and confidence to make you feel yourself and an overnight success yourself.

• 

• YaYa 1st programme for Spring 19 is divine and heavenly. Featuring this stunning white blouse in white with black all over stars edged in black. Its a classic and will go with just about anything you have in your wardrobe.
• https://www.jojoboutique.co.uk/shop/new-in/yaya-star-blouse/

We just love finding you something special and something you will enjoy wearing time and again. The longer length of the blouse means you dont have to do a tuck in, possibly those days are over for me, but you can wear out with or without a belt, and it is long enough to show under your favourite sweater. The look is great and the price is fab so click away before you loose out.

We start the new year with optimisum and positivity – we make many new year resolutions on how to improve ourselves by getting fit, quitting smoking or maybe finding a new job.  So why not give your wardrobe a makeover as well? 

Our SALE is now on with upto 70% on some fab key pieces which will come in handy for Spring 19.   Next year we will bring you an overload of happiness and joy, a bohemian rhapsody of fun, print, colour and shape.  So if you thought you had figured it all out with the oversized sweater and skinny jeans then think again….  Have a very happy and peaceful Christmas and New Year wherever you are and thank you so so much for shopping at JoJo Boutique  – we look forward to seeing you again in 2019.

SAVE THE DATE : Late night shopping evening in Cuckfield Thursday 22nd November 2018,

Shop the look all at jojo boutique.  Oui cosy knit £159 : Oui tweed slacks £119:  YaYa white shirt £59.95 : Paul Green heels £125

Are you ready for the chilly evenings?  We have picked some gorgeous coats to layer up with.  From dramatic leopard animal magic, hairy textured, classics shapes. The GoGo 70’s remix we have found a shape and style just for you.  

The lessons learned this year at Hydra Greece.   Wear a loose linen shirt dress by Part Two to navigate your way through the hot summer days and evenings.  Paul Green flats and in particular my amazing Paul Green platform trainers for daytime exploring, definately my best investment.  Pack light, be smart and even an odd 60 year old like me can pull off a cool look.  

From muted kharki to bright emerald green; this season kicks off with green. Click through and see what the fuss is all about:  https://www.jojoboutique.co.uk/product-category/brands/yaya/

We have upto 50% off OUI, NoaNoa, PartTwo, InWear and YaYa.  CLICK CLICK to our SALE https://www.jojoboutique.co.uk/product-category/last-chance/

Here are a few ideas for you pack for your Bank Holiday long weekend getaway.  If you scroll down I have added the links to click straight through to the item. 

Finally we have something to give some cheer YAYA summer 18 collection has been dispatched; fresh easy to wear, affordable and oh so cool.  Click to view https://www.jojoboutique.co.uk/product-category/brands/yaya/

On Thursday 22nd March to Saturday 24th we are having our official opening at 1 Bank Building, 45 High Street, Cuckfield, West Sussex.  On Thursday we will be open until 8.30pm and we invite you to come in, have a glass of fizz and look at our beautiful Spring 18 collections and key looks for the months ahead.

We found these knitwear sweaters gorgeous, very wearable and they look great over a shirt or top. 

Celebrating our move to our new boutiuque we offer our super customers a chance to win £200 of Danish brand PartTwo;

We love bargins, we love jackets and we love OUI.  The best of the pick is a dark blue luxury tweed  https://www.jojoboutique.co.uk/shop/clothing/jackets/oui-dark-blue-luxurious-tweed-jacket/  The colourway works brillantly with jeans and works across seasons.  A great saving of £95.60 in this winter sale.

Invitations for Christmas lunchtime drinks, Christmas works Party, Christmas Day with the Inlaws what on earth do I wear? Well we have something up our sleeve to show you.

Snap up these best selling leather boots.  Hidden wedge fully shearling lined the Husky biker by Elia B. Designed in London and beautifully made in Italy Click https://www.jojoboutique.co.uk/shop/new-in/elia-b-husky-black-shearling-boot/

A stunning faux fur coat of the very best quality by Urbancode London visiting jojo Boutique for the first time.

Dress up in Velvet the  seasons best friend

The return of the super knit oversized beautiful knitwear in simple merino wools and cashmere blends have made a huge comeback.  OUI have been to Italy for inspiration and have designed a chunky knit which is lightweight and easy to wear.

We need to make more of an investment into our Autumn footwear and as we put away our summer flipflops and sandals we start to look around at all the new footwear styles about this season.

We LOVE YaYa for the price point, quality and unique styles and we are delighted to welcome the brand to our line up. Their collection is between smart and casual. 

One thing we love about PartTwo is they really have super knitwear, coats, jackets and outerwear and at this time of year, just as the chilly evenings arrive, we think you will agree with us. Chic stylish and contemporary knitwear is part of their DNA and this autumn’s knitwear has been another huge success.

For 1 week only:  we’re celebrating 2 of our loveliest brands with a 20% off discount.  Instore and Online.

Use Code:  SummerTreat20

Sandwich

Inwear

We’re very excited to be be working with Alexander House for their Christmas Ladies Lunch

Kindly extending the invitation to attend to all our customers.

Date: Monday 4th December 2017 Time: 12:00 Venue: Alexander House Hotel, East Grinstead, RH10 4QD Ticket: £32.00 per person to include an arrival drink, two course luncheon with a glass of wine & coffee with mints

Join us for a sumptuous festive luncheon at Alexander House Hotel. Followed by a fashion show featuring the latest trends from US! JoJo Boutique, based in Cuckfield, West Sussex.

BUY YOUR TICKETS for the Ladies Lunch NOW by clicking here or going to the following link http://www.hospicesofhope.co.uk/ladies-lunch-with-jojo-boutique-2017/

OK, so the weather is miserable .. but we’re still excited about our Spring stock, which is flooding through jojo’s doors!

New colours in our famous Paul Green trainers. We just love the grey, tan and beige in this new low-rise style. All featuring a zip so you don’t even have to tie your laces!

And the first of our Brands to arrive is this GORGEOUS collection from Oui

We just love this Oui Fine Knit Jumper. Such a stylish, chic top.. Classic 100% cotton, fine-knit jumper with dropped shoulders. Featuring a maritime motif which has been printed as a scarf, the print only features on the front. The back is plain blue. Oversized cut with long sleeves, side slits and boat neckline. Get yours now online and instore!

Shine like a star this Christmas with 25% off all Noa Noa clothing and accessories. Noa Noa is one of jojo’s loveliest brands and has been a ‘star’ for us since we opened our doors all those years ago! These lace layers are fantastic – peeking out from under jumpers and jackets, they are a brilliant twist on thermal layering! And the Christmas accessories have just arrived. Gorgeous star brooches, sparkly necklaces and glitter socks make perfect gifts. Just use code: ‘noanoaxmas’ at checkout.

jojo’s were thrilled to be a big part of the charity fashion show run by the West Sussex North branch of the National Motor Neurone Association. The branch fundraises to continue to help local people with MND. The branch is run by volunteers only and all money raised by the branch is used to support local people affected by this devastating disease, and their families. They are able to provide equipment, not readily available by the statutory services, help with funding adaptations to the home and provide much needed respite care.

They also allocate some money to support research, which we hope will one day find the cause of this cruel disease and then a cure. Until that day dawns, they will continue to do all within their power to make living with MND as comfortable as possible.

Here are some of their fantastic volunteers. We hope you agree, they look utterly glamorous!

For more information about their work, visit their site: The fashion show with jojo’s raised over £2300. We are SO pleased this money will go towards such a worthy cause.

We can’t quite explain how excited we are at the arrival of our newest brand, Part Two.  I’ll be honest (Jo here!) I’m seriously plotting how I can convince my husband that I need another jacket … I’ve been drooling and dreaming over this one!

And this cardigan… seriously… our small ‘taster’ delivery is all but sold out.  Be quick if you want one!

And every woman needs a beige jacket – this one with the large lapels, hanging to the knee is just divine!

So what’s their story?

Part Two was established in Copenhagen in 1986. From the very beginning the Danish brand enjoyed great success. Now 28 years on, Part Two still creates high quality fashion products for real women who live real lives. Part Two is timelessly stylish, with a wonderful sense of natural femininity. Part Two creates fashion for the woman who wants to look really great yet at the same time feel uninhibited or restricted in what they’re wearing. The Part Two woman wants to feel really comfortable, yet look super stylish, while enjoying whatever life throws at her. All Part Two’s collections provide a fantastic quality expressed through attention to great design, comfortable fit, richness in fabrics and excellent craftsmanship. We hope you’re going to love our new brand.

The weather’s finally turning – as are our thoughts – to how we can combat the chill this autumn.  We’re absolutely rocking this patriot blue jacket which is a huge colour for autumn and winter.  This Sandwich Padded jacket is such a great length as it skims the thighs and is very flattering.  The hood, diamond shape padding and black edging make this a really stylish jacket bound to keep you warm for many months to come.

 

 

Our Autumn and Winter shoes, boots and trainers are also flying through (and out of) the door!  With fantastic new trainer styles, high heel and block heeled boots, tassels and brogues from Paul Green and Hogl all featuring really heavily this season.

 

Browse online or pop in to see us.  We offer a personal shopping service, advice and great customer care.  Combat the chill with our key autumn pieces that will keep you warm whilst looking super stylish this season.   And the autumn reboot: find the latest footwear trends featuring terrific tassels, the block heel, brilliant brogues and much, much more…

Our new Autumn collections are flooding in!  As you know, we put lots of love and care into every product we sell, so we hope you enjoy browsing our website. If you have any questions, or need advice on anything from care to styling or sizing, please get in touch. We’re here to help!    Our website is a small-ish collection of clothing from our key brands, Sandwich, Inwear, Oui and Noa Noa and of course our very large collection of Paul Green Shoes. We hope to showcase the very best of our picks for the coming season. We see these as the essential investments for your wardrobe as these items are our real favourites. Live locally? We do, of course, have much more in store!

Have you heard of our number one selling brand, Paul Green Shoes? Handmade in Austria with the highest quality raw materials and a strong focus on design and individuality, they are the height of luxury and comfort at very affordable prices. With a wonderful selection of shoes, boots, heels, flats, sandals and trainers, there is a style for everyone.  Why not take a look and discover the magic that is Paul Green.

Shoes by Paul Green are focused on design and high individuality offering quality and variety at a very affordable price. The manufacturing process in connection with high quality of raw materials, good style combined with comfort and great design lead to an exceptional product. Paul Green’s women shoes have an excellent fit.

Inwear’s modern femininity nods to the lady with curiosity, confidence, ambition and optimism. The brand provides the modern urban woman with a style that is feminine, confident and well – dressed. The products offer a great fit and quality expressed through perfection of details.

Established in 1969 in Copenhagen, the brand was created as a fashion label for cool city girls with a feminine, urban and confident look. Their iconic style was an overnight success and to this day still defines InWear.

Noa Noa was created in the early 1980s as a feminine and romantic alternative to the hard-edged fashions of the time. The name Noa Noa means ‘simple and harmonious’ in Tahitian, and epitomises the feminine and bohemian Noa Noa universe.

Noa Noa collections are designed in Denmark at their head office in the idyllic surroundings of Northern Zealand and manufactured in factories around the world that comply with corporate social responsibility codes.

Ever since 1981, Sandwich has been presenting collections with great attention to detail and a very recognisable signature. Sandwich Clothes can be worn every day without being everyday as they combine a wonderful causal contemporary look with real personality. Sandwich is fashion to be worn in the everyday and like the everyday, it has surprise and beauty layered within. We create everyday fashion with a twist. The result is always comfortable and thoroughly feminine.

Each collection is a finely balanced composition of styles, colours, patterns, materials and silhouettes. From jackets to dresses, and from blouses to trousers all items can be matched up with each other, throughout the seasons. What’s not to love?

The roots of the Oui brand go back more than half a century when the founders of the brand created a positively distinctive and unique look. The collections feature modern silhouettes, glamorous details and a delicate meeting of seemingly distinct details.

Oui’s focus on knitwear celebrates the craftsmanship to the full. Fine and soft, elegant and light, warm and snug. Caressing the skin, extremely comfortable yet with wonderful decorative detail.

Prints brighten up the collection, combining colours, inspirations and passions of the season. Every single piece is full of passion and the aspiration to be special and different. A wonderful combination of contradictions and yet a harmonious unity.

 Oui has wonderful attention to detail and focus on clear lines. Always inspired by global trends, Oui’s designs are stylish and exciting. Women who wear Oui are unique and stand out; fashionable and effortlessly fashion-conscious. Surprising, inspiring and full of joy.

 

Trainers are having a massive fashion moment, and we’re not talking about what to wear to the gym!

If Victoria Beckham and Sam Cameron can rock them during their working days, so can we!

Here at jojo’s we have the coolest new luxe styles and a huge selection to choose from … it’s fair to say the ‘wear everywhere’ trainer is here to stay.

Ever since Karl Lagerfeld kicked off the sporty-shoe revival back in 2014 (when he paired his Chanel Couture dresses with embellished kicks) in what we would call a fashion watershed moment, they’ve been riding high on the fash-pack’s must-own list.

Not only are trainers a high-fashion statement, but they’re comfortable, chic, ageless and affordable. They go with jeans and cropped trousers, and all the other pillars of the grownup woman’s wardrobe … Think midi skirts, shirts and suits these days!

A firm favourite amongst on and off-duty wardrobes, this season’s luxe offering means you really can wear them anywhere. Worn with a denim dress at the weekend, with cigarette pants and tux blazer in the office and with a pair of silk wide leg pants and a spaghetti strap cami by night, the styling possibilities are endless. Just think luxe, classic and stylish and you’ve nailed the trainer trend.

Though it’s obviously a bonus that the trainer trend is so comfortable you could jog all the way to work in it, finding a pair that’s fabulous and fits into your wardrobe can be surprisingly tricky. And that’s why we just LOVE our offerings from Paul Green. With fashion-forward designs, all embracing a wonderful unity of style and comfort, there IS a pair of trainers here at jojo’s for you.

So whether you’re a heel-loving newcomer, looking for an easy slip-on style you can throw on and go, or you want something to make those all-black looks a little more interesting, here’s our pick of the best Paul Green trainers you can wear right now…

Due to the huge popularity of our Paul Green shoes, we very rarely reduce them. So this week a VERY special treat from jojo’s – grab your beautiful Paul Green sandal or summer shoe today.  So many lovely styles to choose from!

Whether it be a closed toe, summer ballet pump or on trend skater shoe…

Open toe strappy patent sandal or metallic ankle detail…

A nod to the animal print sandal featuring the D’Orsay style cut out or our classy suede heel…

Two more heel types.  The kitten heel or the block heel...

The timeless black peep toe…

Or our wow factor patent heel.

Your perfect style is here for you!

For some, news of Brexit and no real signs of summer have left us feeling a little blue.  So how about some retail therapy, all from the jojo summer sale?

With fantastic reductions, up to 70% off, we hope you can find something for you.

Wonderful Reductions online, browse here and in the boutique.   With some wonderful discounts on our favourite brands, including Inwear, Sandwich, Noa Noa and Oui.

Stock is still pouring through the door here at jojo’s and as the weather warms up, we hope we’re not being too optimistic in getting excited about all our high summer stock.  We have gorgeous dresses, whether for the beach, every day, a garden party or a wedding.  Stunning blouses and tops that you can throw on with white jeans or trousers are all the rage this summer.  So quick to put together an outfit and then all you need is some great sandals or …  

Paul Green trainers of course!

Sandwich is one of our – and our customer’s – favourite brands.  Much attention is given to detailing, patterns, the fit and making sure each item has something ‘a bit different’ about it.

And finally – Inwear.  The newest brand to jojo’s that we are just thrilled with.

Shop on our site or please pop in or call us in the boutique if you need any assistance.

Reclaiming Elegance

Here at jojo’s we were delighted to be involved in hosting a fashion show at Langshott Manor.  The theme was all about reclaiming elegance particularly with many people telling us they love dressing up, but rarely have the chance to do so.   We live in an increasingly casual world, where comfort seems to have taken priority.  The event was held at beautiful Langshott Manor with a lunch and the fashion show.  All clothes were modelled by five ‘real’ women and we did reclaim elegance!

For over 40 years, Anokhi’s ideals have been those of conservation and development, through the input of design, marketing and project funding. The Company is well known as an alternative role model for good business practices, and the ongoing revival of traditional textile skills.  Here at jojo’s we’re absolutely delighted to welcome them to our boutique.

Anokhi’s roots lie in Jaipur, a city whose founders were enlightened patrons of the arts and crafts. Skilled craftsmen were invited to settle here and were ensured a secure livelihood. In the Jaipur tradition, Anokhi tries to maintain an open and honest relationship with its craftspersons. It helps them to work in conditions of their own choosing and commits itself to providing them with sustained work.

The hand block is carved out of wood and is the simplest of printing devices. Dyeing with vegetable colours is the oldest of colouring techniques. As pioneers of hand block printing for the export market, Anokhi has built on these for the last thirty years. It constantly seeks to create an environment in which traditional textiles have their place and value and to build a symbiotic relationship between the market and the design product – between skill and tradition.

Anokhi’s designs blend contemporary sensibilities with traditions of excellence. Its designers seek the bold and the striking, the graphic and the colourful, using modern printing techniques to keep pace with a demanding and fast moving world market, keeping the spirit of resurgence always alive.

For many years, Anokhi has also been developing products in specialised areas such as appliqué, embroidery, patchwork and bead work, which now constitute a significant part of its product range. Together with garments – Indian and Western in design – home textiles, sarongs and accessories, Anokhi offers a diverse and colourful selection of products.

In an attempt to maintain the highest standards of quality necessitated by its customer profile world wide, all the fabric procurement, finishing, checking, and packaging is done at Anokhi’s office at a farm on the outskirts of Jaipur. Anokhi has a state of the art work unit, with more than 200 sewing machines, dry cleaning plants, and checking and packaging units. The company deals with more than ten different printing units and two dyeing units which have largely hereditary practitioners of their respective craft.

Anokhi has over eight hundred employees.

The sun is out (oh please let it last!) and here at jojo’s we have been inundated with gorgeous new sandals.  The joy of wonderful, super on-trend sandals with a block heel. Comfort and style, what’s not to love! Featuring Paul Green Chilli Block Heel Sandal Hogl Brandy Block Heel Sandal Paul Green Navy Strappy Block Heel Sandal Paul Green Zip Open Toe Boot Sandal Paul Green Black Flat Peep Toe Sandal Paul Green Rose & Taupe Reptile Sandals Paul Green Sally Flat Fire Sandal

Following our really successful fashion show event recently, we wanted to tell you all about the wonderful evening of enlightenment, fashion and fun.  We got involved because we wanted to work to help build confidence and reduce the social isolation that can be so acute for deaf people. Shopping can be a terrifying experience for those with a hearing loss but as a result of the work jojo’s have done with Action for Deafness, we are now working closely with them to provide a ? boutique where deaf people’s needs are well catered for.  The Chief Executive Officer of Action for Deafness, Jane Shaw, says: “AFD works tirelessly to enable and empower deaf people. Confidence can evaporate very rapidly when hearing is lost and communication is difficult or impossible. Even the toughest amongst us become socially isolated: No phone chats, No eating whilst chatting, And the ever present challenge of background noise. Socialising is challenging and exhausting when relying on lip reading and we become more and more inclined to decline invitations. SO, if we look fabulous our confidence will increase and we might be more likely to say ‘Yes Please’ and get out there and be part of things for a while. Our beautiful models from the fashion show are all service users with personal experience of deafness. Jo has certainly made them all look stunning this evening and following a truly wonderful evening, we are very grateful to: Hairworks & Beauty Within of Cuckfield who gave freely of their services to make the models look their very best. Ockenden Manor, little old us and Grape & Grain for generous raffle prizes.  Glenda Bowden of Little Ducks for the delicious refreshments and Katherine Bly floristry for the gorgeous flowers.  A fantastic collaboration and a wonderful evening.  

In recognition of all the wonderful women in the world, we’re celebrating International Women’s Day here at jojo’s. With 20% off everything for today only.  There’s 6 hours left to treat yourself to a new little something for your wardrobe. Whether it’s a beautiful spring scarf, stunning new blazer gorgeous new leopard print skater shoes ‘second skin’ jeans or a lovely ‘liven up your wardrobe’ top, we have it all. With the spring arrivals flooding through the door, we’d love you to join in our excitement. Use code iwd16 at checkout.  

What colour jumps out at you from every catwalk for Spring 2016?  From Chanel, via Versace and ending up at jojo’s – here is the colour you need to inject into your wardrobe! We have mere splashes of it …  Seen in our Oui knitted coat with its gorgeous lining and Oui printed spot scarf. And then a slightly stronger dose … our Inwear Fenja Dress and Oui Double Face Knit Stripe Tunic Or even a complete dose …  Oui Nautical Blouse, Sandwich Fresh Indigo Blazer or the Inwear Cimmie Dress Want a nod to the hottest catwalk trend, just head to jojo’s (Oh and if cobalt blue doesn’t do it for you, we have lots of other beautiful colours too!)  

Valentine’s Offers just for you!  Use code 16love for 10% off any footwear order.  Choose from any of our styles but here’s a few of our favourites. We hope you love them too! Paul Green Graphite Heel Court Paul Green Stephanie Leather Brogue Paul Green Flat Navy Loafer Paul Green Antique Rose Pump Paul Green Metallic Court Paul Green White Skater Shoe   Each one as individual as the next.  Feel the love with jojo’s collection of Paul Green Shoes, Boots and Trainers

InWear was established in 1969 in Copenhagen, Denmark. The brand was created as a fashion label for cool city girls with a feminine, urban, and confident look. The brand’s iconic style was an overnight success and to this day it still defines InWear.  What is their Design Philosophy?  InWear celebrates curiosity, confidence, ambition and optimism as a part of modern femininity. The brand provides the modern urban woman with a style that is feminine, confident, and well-dressed. The products offer a great fit and quality expressed through perfection of details. We’d be delighted to welcome you to the Boutique to see the first pieces just arrived and of course you can view at your leisure on our site.

We’re hoping  we can help you create your relaxed look so here are our 6 best sporty picks for Spring: 1) The casual trench coat from Oui is a staple piece for your wardrobe, a classic coat with a modern twist. The fabric is super quality and will make you feel a milion dollars. 2) These relaxed girlfriend jeans from Oui are so comfy. They’ve got fabulous stretch to them and look great with our classic tan trainer from Paul Green. 4) The sporty look: rocking it here with sporty stripes on the inside.  This knitted cardigan from Oui is a great layering piece for all seasons. Why not be brave and team it with the Oui stripe tunic?! 5) Finish off the sporty look with our Oui nautical blouse and slip on sparkly trainers from Paul Green. Super comfy and a must have for 2016, combining trend, comfort, style and sparkle.

So we’re excited – just 15 sleeps till Christmas! And here at jojo’s we have a few Christmas gift ideas for you. Pop in and see us in the boutique or browse at your leisure online. 

We have lots to show you!  Sparkly heels for the party season (from our favourite Paul Green, of course!) or a cosy statement knit to throw on for Christmas festivities.

Pom pom hats – great stocking fillers along with cashmere scarves and gloves.

And there’s plenty more… Gorgeous cosy, furry slippers

Or a beautiful statement necklace

We’re open till late this Friday for the Christmas tree festival. Do pop in and see us for your chance to enter our prize draw for a free manicure from Beauty Within.

We’re very excited to tell you about our new collaboration with Action for Deafness, Haywards Heath. AfD is a charitable organisation offering a full range of services to deaf and hard of hearing people.  You may be wondering why AfD and jojo’s have come together?  Well after hearing these anecdotes, we decided it was a perfect partnership!   Lady 1: “I was shopping in a large department store and went into the changing room with clothes to try on. The fire alarm went off but I carried on trying the clothes, came out, wondered where everyone was? An irate man came up ”Can’t you hear the alarm? We’re evacuating the shop” he said. ”Oh sorry, I’m deaf and didn’t know”.  His retort ”I wish people like you would have purple ears or something – you’d be easier to spot” …

Lady 2: “I wanted navy blue trousers and the lighting was very poor. So I kept selecting from the rail and going to the window to check the colour – no, try again, no, try again. An assistant came up and very gently said ‘Sorry, may I ask if you are deaf by any chance?’ ”Yes, why?”  “Well, every time you approach the window you set the alarm off with the tag!” ”Oh, I’m SO sorry” ”Don’t worry, it isn’t a problem, I just wasn’t sure if you knew”.

jojo’s are delighted to invite any customers to our boutique and we promise you will not receive treatment like this!

Our fashion show will be held at 22 Sussex Road, Haywards Heath on 25th February at 7pm and will showcase the Spring ’16 collection and will be modelled by 5 lovely ladies recruited from AFD volunteers and service users.  Cheese and wine will be served and there will also be a raffle with several prizes.

To buy tickets for this fantastic event, click here.  We hope to see you there!

Yep, it really is Christmas soon and here at jojo’s we want to bring you a little extra sparkle! Every girl needs some lace, glitter or sequins at this time of year don’t they?!  In the boutique now we have all 3 of these outfits so beautifully modelled by our lovely customer Amanda Savill (a big thank you Amanda – what fun we had modelling and photographing you!  And whilst we’re thanking people, a VERY big thank you too, to Ensor in Cuckfield who so kindly allowed us to use their beautiful space).  In jojo’s now we have sequin dresses, jackets and skirts. Lace dresses with faux fur alongside lace tops and blouses that have also just arrived.  Beautiful on-trend black suit trousers look fabulous with a statement sparkly jacket and of course, we have some fabulous killer heels for the party season both from Paul Green and Hogl.  Get yourself kitted up for a Sensational Sparkly Christmas now!  

Yep, the weather has definitely turned!  Whilst we love the warm summer months, there’s something quite special when the seasons change and we need to cosy up… Throwing on a snuggly jumper, warm coat, boots, scarf and hat needn’t be stressful. We have the hints to help you out! What could be more chic when going for that country walk than a cashmere jumper, cosy coat, skinny jeans, leather trainers and on-trend bobble hat? Lunch with the girls can still be an extremely stylish affair.  An effortlessly chic crisp white shirt layered beautifully with a boyfriend jumper, classic black trousers and wonderfully detailed high heel boots. The school run … looking chic, polished or even semi-ready to face the day can be a challenge!  We think…   keep it simple. Our gorgeous silk shirt is a brilliant throw on and teamed with our new shape, new faded colour jeans, low heel buttery-soft suede boots and a cape, you’re ready to face the world.. or at least the playground!

So here it is – the famous jojo sale is now on!  With savings of up to 75% we do hope you will bag a bargain. We deliver free to UK destinations and are loving some of the pieces that have made it into the sale: Noa Noa silk blouse with feather pattern   Sandwich faux suede jacket   Oui bobble hat Very unusually, we’ve even included some of our Paul Green shoes and boots. You’ll need to pop into the boutique to see which one-off styles have been discounted! Finally, we hope to see you tonight for the Cuckfield Boutique Village Christmas Shopping Evening. Enjoy nibbles, a glass of fizz and a browse with us this evening, open until late.

Save the date: Wednesday 18th November is the Cuckfield Boutique Village Shopping night and we would love to welcome you to the boutique for fizz, fun and maybe a little Christmas shopping! We have some wonderful gifts for loved ones … or even yourself!  Now arrived in store, among many gorgeous winter arrivals, we have cosy fur-lined slippers, faux fur scarfs and beautiful jewellery including a new delivery of wonderful statement necklaces. Also new, buttery soft clutch bags from Owen Barry – a perfect gift with prices starting from only £35. Or how about an investment piece for yourself?  We guarantee our own brand AVA Cashmere is the highest quality cashmere.  Hand-picked by the jojo team, we realise cashmere is widely available elsewhere but we can promise you ours is the highest quality and we that we choose pieces that you won’t see on the high street.  Such as this knitted front jacquard cardi – we love, love!     To complement our own Ava, we have also brought in some simply gorgeous knitwear that will love and cosy you up all through these colder months!  And surely every girl needs a new pair of boots or run around leather trainers at this time of year? Or killer-heel shoe boots maybe?! We hope to see you on the 18th… It’s a date!

Our Paul Green shoes, boots, trainers and sandals are now SO popular we have over 40 styles online and many more in the boutique. When jojo’s first discovered Paul Green, quite a few years ago now, we knew we’d found a gem.  Their incredible style and comfort continues to surprise every time we go buying for the next season. Because we fell in love with the early spring 2016 range, we’ve even brought a few styles in early (see pic above!)  We thought, quite simply, that not only could you easily wear these now but also that we couldn’t wait til next year! The classic Paul Green Beatrice high heel court is an ever popular favourite:But the new autumn / winter 2015 boots, for example, are as delightful and unique as you’d expect from Paul Green. Always keen to add a little twist to their footwear, without going over the top, we are totally stuck on which style to choose for ourselves!  We handpick every single style, colour and heel height with you, our lovely customers, in mind.  We also know that Paul Green is available from other sites online, but we check our prices daily and are very proud that we offer the best price available.  If you find a Paul Green shoe elsewhere at a cheaper price, please contact us and we will endeavour to price match.

jojo’s has even been asked by Amazon to sell our Paul Greens on their site as our prices are so competitive.  Because we value so highly the service we offer as an individual, personal boutique that chooses it’s Paul Green styles with our customers in mind, we declined their kind offer!

We hope you enjoy this season’s PGs and many more seasons to come!

The weather has definitely turned!  Winter is on its way and here at jojo’s we hope we can help in finding the ultimate cover up with key coats and jackets for the season ahead.  We have a fabulous selection of coats and jackets. With hand picked, choice selections from our gorgeous brands including Noa Noa, Sandwich, Oui, IKKS and Oilily, we have something for everyone! Come to jojo’s for your cosy coat to beat the winter chill.

Outerwear, coats, jackets, layers, throw ons … Whatever you need to wrap up warm, jojo’s has it! Ladies, we’ve succumbed to putting the heating on!  That definitely means it’s time to think about what coat or jacket we might want to get us through the colder months.  Frankly, it’s time to update our outerwear wardrobe for the new season and what better way to do it than to invite one of favourite customers to come into the boutique to model some of our fabulous outerwear. With wonderfully soft leather jackets (some with hoods – you’ll need to pop in to really enjoy them!) shearling lined leatherette coats, longer cut tweed coats that are surprisingly lightweight and super soft and beautiful nude quilted run arounds, we have every style you might desire! Parkas, Car Coats, Puffa Jackets, Tie Waist Wool Coats, Statement Print Coats, Cashmere, Tweed, Herringbone…  we’ve got you covered for the winter. Quite literally! We hope we’ve chased down the season’s most stylish and affordable options that will keep you toasty, dry, sleek, and chic — whatever the weather.

7 years ago this month, jojo boutique opened in Cuckfield, West Sussex.  Having had the most wonderful journey, meeting all our lovely local customers, our designers and stockists, we are delighted to offer all our customers, both in the boutique and online, 15% off for the next three days on every purchase made.  Simply use code: aut15 online or pop into the shop.  An enormous thank you to you all for supporting us over the last seven years and we can’t wait to bring you many more beautiful designs of exceptional quality whilst surprisingly affordable.  Our philosphy has always been to provide a service to help our customers find interesting and beautiful clothes to suit each and every one of you!  Roll on the next 7 years!

---

---

 

---

---

 

Sitting, as I am, staring at the apple tree outside swaying in the autumn sunshine and shedding its fruit all over the grass below, I am struck by how beautiful the colours are at this time of year. It has me thinking about what I really need in my wardrobe now, both in terms of the new autumn colours and in keeping warm. So on the eve of our preview weekend, here’s jojo’s autumn picks. We hope to see you in the boutique soon! Tops / Dresses: The essential nude layering top – Sandwich Long Sleeve T. A classic ‘go with everything’ white blouse – Oui White Blouse. The statement top – Feather Print top – so versatile and great dressed up or down. A nod to the leather trend with a great leather dress – Jersey / Leather mix dress. Knitwear: The cashmere essential with a twist – Herringbone cashmere jumper. Weekend fairisle jumper – AVA fabulous fairisle jumper. Throw on patterned cardigan – Open cardigan with pattern Bottoms: Every day indigo jegging jeans – Oui indigo jean jeggings. Absolutely essential black trousers – Black brocade trousers. Shoes / Boots: Must have trainers – Paul Green trainers of course! The flat version – Metallic leather and suede trainer and the wedge – Certainly different wedge trainer. A great pair of ankle booties – Low heeled grey boot with ankle strap – good old Paul Green… Run around every day flats – D’Orsay Moroccan-style flats Paul Green shoes as ever! Killer heels – Hogl Black Stiletto. Outerwear: THE Camel Coat – Our fave Camel Coat. Can you beat a cashmere coat? The Cashmere beauty. And the important nod to tweed – Tweed Coat. Everyone should have one, leather biker – Oui leather biker Herringbone Blazer – Sandwich brilliant blazer Bring it all together scarves – jojo loves a scarf. So to sum up the colours: this month it’s about greys, blues, navy, black, burgundy, red, white, camel and beige.

Finally, with great pride we are looking forward to Buy British Day this Saturday #buybritishday. Many of our brands, including Hawick, Elvi, Emily and Fin, AVA and Amazing Woman are all British.

What to do when your jackets leave you a bit chilly and thick knitwear, or a heavy coat, sees you sweltering on the commute to work?  We have the answer!  A camel coat … the must-have wardrobe addition for this transitional weather. Now autumn is upon us having a warm outer layer is a life (and style!) saviour and what safer bet than the most classic cover-up of all? While coat trends are big for the new season, here’s one that’ll never go out of style.  Literally never! As well as the camel coat being totally timeless, they are seriously versatile and can be worn with everything; from jeans and Breton style striped tops at the weekends to tailoring in the working week. In short, a camel coat is a wardrobe essential (and always will be).  We think we’ve found THE very best! JoJo’s Oui Camel Coat  

An exciting note from Noa Noa with regards to what we can expect from them next year.  We’re really looking forward to doing the buying for Spring Summer 2016 and will report back as soon as we can! Unbelievably we do all our buying for next summer during September and October this year so we’re already thinking ahead. Noa Noa has always been one of jojo’s favourites and we know our customers love their designs too.  Noa Noa was created in 1981 by brothers Harald and Lars Holstein as a feminine and romantic alternative to the hard-edged fashions of the time. The name Noa Noa means ‘simple and harmonious’ in Tahitian, and epitomises the feminine and bohemian world that is Noa Noa.  We look forward to this continuing for many seasons to come!    

          As part of our 7th birthday celebrations, we are offering customers 15% off all boots, with the code “boots15″. We know that many of our customers are loyal fans of Paul Green shoes and boots.  The shoes Paul Green make are for life, not just for the moment. They are  made by masters of the art in shoe and boot making and are 100% European made.  A reminder that the focus is always on design and high individuality, offering fabulous quality and variety at a very affordable price.  Paul Green are committed to preserving the skills of fine shoe making and as Paul Green themselves say: “Our passion for our craft is expressed in creating shoes of the highest quality, style and fit that have a unique and uplifting feeling of support that we call the “Paul Green Effect”.        

Between the seasons and what to wear – jojo’s August suggestions are here!   It’s that time of year, isn’t it?  Is it warm or cold? Is it wet or dry?  Is the weather turning? The inbetweeners are those pieces that look great now but will take you sailing through autumn and happily into winter. We think this look is sassy, cool and a crowd pleaser!   The Oui Jacquard Coat… what an amazing addition to your wardrobe!  Looks great with a simple classic Sandwich cream blouse so the jacket can do all the talking.  Add our favourite jegging jeans in this lovely slate grey and our brand new Moroccan flats.  Perfect for running around in!  Then turn day to night and pair with one of our dresses like this one: Storm Dress by Sandwich.  Heels on and you’re ready to go!

E L V I For a long time I have been looking to add an additional criteria in the boutique which is a collection of stand-out fashion that is attractive, accessible and affordable to all our curvaceous customers who tell me they are getting so fed up of only finding layering tops and tunics….. There is a limit to how much of this style a woman can wear and no one wants to get stuck in a style threshold that’s impossible to break through. So I am thrilled to introduce E L V I  one of the country’s leading fashion brands for the curvaceous woman to JoJo boutique this September.  An exclusive collection of key pieces to create premium, stylish must have items for your wardrobe –  seriously stylish classics with influences of the latest catwalk trends: faux leather mixed with soft jersey, classic wool and feminine lace – all accessible and affordable.

Here at jojo’s we hope you know just how much we LOVE our shoes 🙂 Our love affair with Paul Green is well documented but just in case you need reminding!

I spy at Buckingham Palace: Jo’s Amazing Day! Brimming with excitement, we were escorted through the front gates of Buckingham Palace, with the tourists gazing on, at the many hundreds of chosen people to join the Queen of England for Tea in her Garden.

We are absolutely delighted to introduce to you our newest brand: Oilily.  We think we’re on to a winner – look who they have as fans… just the likes of John Travolta, Lauren Hill, Uma Thurman, Julia Roberts, Madonna, and the Obama’s.

Another favourite Special Occasion dress JUST ARRIVED at jojo’s!

With so many special occasions on the horizon, to name but a few: Ascot, Goodwood, Wimbledon, Glyndebourne, Henley….   Or a wedding, mother of the bride or groom, a Prom, a special birthday … the invites roll in but what to wear?

Still not found the perfect dress for your Prom? Come to jojo’s from Friday 22nd May as we have lots of new Prom Dress designs arriving.

The 1970’s keep coming back and no wonder as it was THE decade of inspiration and freedom;

A poll of 2,000 men found that many really don’t understand a woman’s obsession with shoes and handbags, their love of candles or a need for scatter cushions!

Pink is normally a colour I balk at – I hate it in every form from baby pink to the darker hues (well I suppose baby pink with black is OK) and then arrived AVA cashmere.

Seductive and Feminine and one step ahead of the times, Plus Fine which was established in 2008 was inspired by travelling around the world collecting inspiration.

Shoe loves you Paul Green : 6 ways to walk into her heart this spring.

What a fantastic evening! All the mums could do is stand around looking at these divine princesses emerging in dress after dress looking more stunning than the dress before – There were over 70 different styles to choose from which actually made it very difficult to choose the best dress.

Travel to North Africa and find where NoaNoa have been inspired for their Spring 15 collection and you will notice where the designers have fallen for the colours and themes of a faded bygone age. Colours of pale blues, violets pinks and greys thrown together with rustic terracotta; soft and natural fabrics of silk, cottons and linens cut in 70’s style hemlines and square necklines and sleeves brings together a vibe of being free and of the moment.

We came we saw and OUI loved the AW15 season; it was to be one of the most exciting collection with plenty of style and innovative super shapes for WOMEN – and you felt designers have heard all our collective voices.

We wear jeans more than any other item of clothing we have in our wardrobe – and we have high expectations! Are they up to the job of making us look fab most days of the week? Budget is by far one of the largest factors to think about when buying a pair of jeans but there are other things to think of as well. How long will they keep their shape, will they bag at the knee or keep dropping down, can I get a pair to suit my body shape?

An invitation for Mothers and Daughters who have a prom this year. Be a Princess on Prom Night at the Talbot Cuckfield Friday 30th January.

Our Sale continues, beat the January blues and cheer yourself up with five of our best picks of the sale, here are some must have pieces to re vamp your wardrobe.

I have had my eye on the bobble hat with fox fur pompom this week – a write up in the mail on Sunday hails this as THE MUST HAVE – we have a few left should Santa be running out of ideas.