Action for Deafness – a wonderful evening of enlightenment, fashion and fun

Following our really successful fashion show event recently, we wanted to tell you all about the wonderful evening of enlightenment, fashion and fun.  We got involved because we wanted to work to help build confidence and reduce the social isolation that can be so acute for deaf people.

Shopping can be a terrifying experience for those with a hearing loss but as a result of the work jojo’s have done with Action for Deafness, we are now working closely with them to provide a ? boutique where deaf people’s needs are well catered for.  The Chief Executive Officer of Action for Deafness, Jane Shaw, says:

“AFD works tirelessly to enable and empower deaf people. Confidence can evaporate very rapidly when hearing is lost and communication is difficult or impossible. Even the toughest amongst us become socially isolated: No phone chats, No eating whilst chatting, And the ever present challenge of background noise.

Socialising is challenging and exhausting when relying on lip reading and we become more and more inclined to decline invitations.

SO, if we look fabulous our confidence will increase and we might be more likely to say ‘Yes Please’ and get out there and be part of things for a while.

Our beautiful models from the fashion show are all service users with personal experience of deafness. Jo has certainly made them all look stunning this evening and following a truly wonderful evening, we are very grateful to:

Hairworks & Beauty Within of Cuckfield who gave freely of their services to make the models look their very best.

Ockenden Manor, little old us and Grape & Grain for generous raffle prizes.  Glenda Bowden of Little Ducks for the delicious refreshments and Katherine Bly floristry for the gorgeous flowers.  A fantastic collaboration and a wonderful evening.


jojo and Action for Deafness Fashion Show – Save the Date!

We’re very excited to tell you about our new collaboration with Action for Deafness, Haywards Heath. AfD is a charitable organisation offering a full range of services to deaf and hard of hearing people.  You may be wondering why AfD and jojo’s have come together?  Well after hearing these anecdotes, we decided it was a perfect partnership!   Lady 1: “I was shopping in a large department store and went into the changing room with clothes to try on. The fire alarm went off but I carried on trying the clothes, came out, wondered where everyone was? An irate man came up ”Can’t you hear the alarm? We’re evacuating the shop” he said. ”Oh sorry, I’m deaf and didn’t know”.  His retort ”I wish people like you would have purple ears or something – you’d be easier to spot” …

Lady 2: “I wanted navy blue trousers and the lighting was very poor. So I kept selecting from the rail and going to the window to check the colour – no, try again, no, try again. An assistant came up and very gently said ‘Sorry, may I ask if you are deaf by any chance?’ ”Yes, why?”  “Well, every time you approach the window you set the alarm off with the tag!” ”Oh, I’m SO sorry” ”Don’t worry, it isn’t a problem, I just wasn’t sure if you knew”.

jojo’s are delighted to invite any customers to our boutique and we promise you will not receive treatment like this!

Our fashion show will be held at 22 Sussex Road, Haywards Heath on 25th February at 7pm and will showcase the Spring ’16 collection and will be modelled by 5 lovely ladies recruited from AFD volunteers and service users.  Cheese and wine will be served and there will also be a raffle with several prizes.

To buy tickets for this fantastic event, click here.  We hope to see you there!