The main Colour Fashion Trend of 2025 which have set the mood for Autumn 2025. The color landscape, featuring runway looks in chocolate browns, burgundy tones, moody greys, and deep blues. At jojo boutique we had a delved into emerging autumnal essentials and picked out a few of our favorite styles from PartTwo, InWear, Hogl, […]

Who are Hope & Ivy? Hope & Ivy is a British brand co-founded by Sarah Sleightholm and Beth Chilton. They launched the contemporary women’s occasionwear brand in 2015. The brand is known for its hand-painted florals, vintage-inspired designs, and delicate embroidery. Deborah Meaden and Peter Jones from Dragons’ Den also invested in the brand.  BETH’S WORDS ABOUT […]

Let’s get the show on the road this Spring and let me tell you how to step into Style with White Jeans and why they are Here to Stay. 🌸 Spring Fashion Guide: The Case for White Jeans As winter fades and spring blossoms, our wardrobes deserve a refresh too. Enter white jeans—the unsung hero […]

When it comes to timeless fashion staples you will never be disappointed by our PartTwo Cotton Chinos called Soffys. They are best selling for a reason and have become the chinos of choice as well as an essential wardrobe piece. Part Two cotton chinos, in particular, have gained popularity for their impeccable quality, comfort, and […]

Raincoat check There is a Swedish saying which goes: ‘there is no bad weather, just bad clothes’. It’s all about being prepared for everything. So to prepare for the rain, to keep you and your favourite outfits dry we have the latest and best investments to keep you dry. Raincoats today are a bit more […]

As the flowers bloom and temperatures rise we look one pattern is making a major comeback which are stripes. No stylish wardrobe this spring is complete without a striped sweater or cardigan. Cotton Stripes Cardigans and Sweaters are the latest Chic look Designers are reinventing this timeless look with a fresh silhouettes and vibrant classic […]

As we step into the Christmas season, fashion is embracing an opulent and luxurious aesthetic, with two fabrics leading the charge is Satin and Velvet. Both materials are making a significant comeback, ushering in a sense of festive glamour and warmth that perfectly matches the spirit of the holidays. Satin and Velvet is Perfect for […]

Colour Trends are the first we think of when we get back into Autumn. Judging by the autumn collections that are beginning to arrive on the shopfloor we are in for some surprises. Colours we havent seen for some time have gone all-out over the last week. Below you’ll find a breakdown of 4 main […]

A Summer Season kicks off with kicks off with British sporting events with Royal Ascot, Henley and Wimbledon. Fashion also plays a pivotal role in complementing the tradition and prestige of each occasion. From the pristine whites of Wimbledon, through the flamboyant elegance of Ascot, to the nautical charm of Henley. Whatever the weather it […]

We all want to know what are the Ins and Out and what is Trending in the fashion world. Fashion is ever-evolving, and as we step into a new year. So lets get to it because now is the time to refresh our wardrobes. The latest fashion trends that will dominate the fashion scene from […]