Ohh LaLa French Connection has just arrived at JoJo Boutique!

BRAND HISTORY

French Connection was founded in 1972 by Stephen Marks and Nicole Farhi a French Fashion Designer who was Head of Design.

Nicole created a clothing line of timeless classics of quality, understated elegance also using luxurious fabrics.

Her relaxed classic staples became her signature look understandably putting French Connection on the map. So it is no surprise the company soon became known as the goto premium clothing brand.

As a result of Nicole’s reputation, developed her own line within the company and in 1982 went on to develop her own lable. Nicole then launched a collection of sporty, easy pieces under the name FARHI. Re-launched as FARHI by Nicole Farhi following the break up with Stephen Marks.

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Embrace the Season and get inspired with the latest Spring Outfit

The first thing we have in mind at this time of year is what are the latest colours and looks for the season. We jump onto our laptops searching the latest trends So when the chill starts to give way to the first blooms is time to refresh our wardrobes.

This Spring there is an abundance of colours, textures filtering through, mixing stripes with feminine florals, relaxed denim, pastels or brights spring offers endless opportunities to experiment and express your personal style.

By incorporating a few key trends and styling tips into your wardrobe, you’ll be ready to step out in style and embrace the beauty of spring wherever you go. So lts go and embrace the season.

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Fashion Tips on How to Dress for your Bodyshape

Fashion Tips female body shapes

Do you know which Bodyshape you are? Most of us identify with one of 5 of body shapes and one of the most important thing we can do is to learn which outfits flatter us so we can look and feel confident when we step out. The aim is to help you understand all about your unique proportions so dressing the latest fashions becomes a way to enhance your best features

Check out the 5 main types of body shapes for women

By following these tailored tips for your body shape, you can build a wardrobe that makes you look and feel confident every day. Remember, the key to great style is embracing and celebrating your individuality. We have a simple quick guide for you to find your style and we love how Muddy Sussex keeps us upto date as well.

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Mastering The Art of Loungewear you will Absolutely Love

So how easy is it to master the art of looking stylish in loungewear? Once confined to wearing at home, but bring on lockdown, it was not going to be too long before you could wear loungewear outside. Just a few years ago it was unthinkable to wear trainers with dresses and now its just the new mainstay. Designers looked at reconsidering Loungewear bringing the concept of leisure back into our wardrobes. Looks which transcends trend cycles and not attributed to a particular season alone.

Inspired by effortless comfort a look was founded which blurred the lines between fashion culture and comfort. Affordable and a guilt free wardrobe, you can find a way of getting the very most of every item you purchase. The key to keeping your sporty outfits polished is to hone in on one sports-inspired piece in particular. Remember how we all are wearing couture dresses with trainers? with this look try an oversized sweatshirt with jeans, or an oversized hoodie with jeans and smart jacket or coat. A look which has emerged as something of a model-off-duty uniform – and one that boasts just the right amount of varsity attitude.

How To Mix your Loungewear Styles To Create a Fashion Forward Look

By mixing styles which are super basic and comfortable but somehow look put together in a fresh and cool look. Many brands have been stepping into luxe sportswear mixing loungewear items with their favorite coat or jacket. Stylist features a few great tips and have been stepping into luxe sportwear offerings such as stripes down the outide of joggers and with branded logos. However is you really want to nail this new loungewear trend it is all a matter of simplicity and balance. For instance mastering the jersey sweatpants look will be very chic when paired ortwith an oversized blazer and heels. A hoodie over a white shirt jeans and trainers. So its about mixing up individual pieces of a different personality.

One of my favorite loungewear looks is to pull on jogger pants, hightop trainers, hoodie and a sleek taylored jacket – it takes you anywhere and you will look great when you are out and about.

We are about to re-enter a new Era of a 90’s Denim Trend

Denim trend for 2024 has introduced the classic straight and the baggy which are now appearing on the high streets. Jeans are a timeless wardrobe staple and feature in every womans capsule wardrobe but this coming year we have seen a few addional silhouettes for you to take note such as baggy and classic Bazar feature a full review of the new and upcomming trends.

During the 70’s Bell Bottoms and flared jeans dominated; mom jeans dominated the 90’s and 2000’s skinny low rise denim was the dominant style.

Indigo, grey and black jeans are becoming steadily more popular, a high waisted classic straight cut looks and feels dressy and complement both neutral and bright shades. A taylored jeans pants are also a key denim trend as we re-enter our new era of 90’s inspired jeans this year.

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