Author: Joanna Dennis

A Summer Season kicks off with kicks off with British sporting events with Royal Ascot, Henley and Wimbledon. Fashion also plays a pivotal role in complementing the tradition and prestige of each occasion. From the pristine whites of Wimbledon, through the flamboyant elegance of Ascot, to the nautical charm of Henley. Whatever the weather it is a time to get the frocks out and showcase how style and British tradition intertwined seamlessly. Their choices not only adhered to the dress codes but also set trends, leaving an indelible mark on the social fabric of these iconic events.

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We all want to know what are the Ins and Out and what is Trending in the fashion world. Fashion is ever-evolving, and as we step into a new year. So lets get to it because now is the time to refresh our wardrobes. The latest fashion trends that will dominate the fashion scene from bold colors to nostalgic nods to the past; 2024 is shaping up to be an exciting year for fashion enthusiasts everywhere. Get ready to elevate your style game with these top trends for the year ahead

Here we have a few Must-Have Trends for 2024

Welcome as we transition into a new season, it’s time to revamp our wardrobes with fresh styles and vibrant colors. At JoJo Boutique we’re excited to unveil the hottest trends that will elevate your look and make heads turn wherever you go. Let’s dive into the top five must-have trends for the year.

1. Pretty Pastels

Say goodbye to winter blues and hello to soft pastel hues! Pastel shades are taking over the fashion scene, bringing a breath of fresh air to our wardrobes. From delicate pinks to soothing blues, pastel colors add a touch of femininity and elegance to any outfit. Embrace the trend with flowy pastel dresses, cozy knitwear for a dreamy feminine look.

2. Blazers and Jackets

Who says Blazers and Jackets are just for the boardroom? Make a powerful statement this year by investing in a modern twist on classic tailoring. A classic blazer is a classy modern look paired with tailored trousers or relaxed jeans or skirt and it updates your look instantly. This summer a linen blazer is the most popular choice at the moment but also a cropped jacket is also experiencing a revival.

3. Statement Sleeves

Make up some drama without saying a word with eye-catching statement sleeves. From voluminous puffs to dramatic ruffles, statement sleeves are stealing the spotlight this season, adding a playful touch to any outfit. Whether you opt for a romantic blouse, elegant dress, or trendy knitwear, exaggerated sleeves are sure to turn heads becuase it will elevate your look effortlessly.

4. Vintage-Inspired Denim

Denim never goes out of style, but this season it’s all about vintage-inspired silhouettes and washes. Think high-waisted jeans, oversized denim jackets, and retro flares for a nostalgic nod to the past. Embrace the effortlessly cool vibe of vintage denim by mixing and matching different washes and textures for a laid-back yet stylish ensemble that’s perfect for any casual outing.

5. Channel Fantasy

Synonymous with style 2024 has embraced and breathed new life in all things Channel. This year Coco Channel has a huge influence on our high streets and in our wardrobes; so get ready to see pearls, ballet pumps and vintage inspired black and white cropped jackets and cardigans.

The first UK exhibition dedicated to the work of French couturièr charting the establishment of the House of Channel and the evolution of her iconic design style and continues to influence the way women dress today. Elegance, colour and later her iconic cropped boxy jacket and two toned pumps featuring the black and tan or black and cream combination.

6. Nostalgic Nods

Take a trip down memory lane with nostalgic nods to the past that celebrate the fashion trends of decades gone by. Inspiration from some of the iconic syles of the 90s grunge to 70s boho chic, retro-inspired styles are making a comeback in a big way this year.

Embrace your favorite era with vintage-inspired silhouettes, statement prints, and iconic accessories that pay homage to fashion’s rich history. This retro revival trend celebrates the bold and carefree. Whether you’re a fan of flared jeans, tie-dye prints, or oversized blazers, there’s a nostalgic trend for everyone to love. This year you will see the return of Velvet in a very 70’s way; jeans, flares, jackets, skirts and jackets.

To fully embrace the 2024 Vintage aesthetic incorporate a statement piece and make it colorful and add an unmistakable touch of retro flair.

7. The Natural Chic

Anything you have in your wardrobe needs to scream nature. Natural fabrics being cotton, linen, wool, cashmere whatever you pick think about the quality of the natural fabric. Creating a simple neutral wardrobe looks expensive and will give you plenty of options by adding touches of colour.

Steer Clear: Fashion Trends to Leave Behind in 2024

Not every trend is meant to stand the test of time. As we bid farewell to outdated trends and step into a new year, it’s important to bid farewell to outdated styles and make room for fresh, innovative looks that reflect our ever-evolving tastes. From fads that have overstayed their welcome to trends that simply don’t resonate with our personal style, here are the fashion trends we’re saying goodbye to in 2024:

1. Chunky Platform Trainers

Say goodbye to clunky, oversized trainers that dominate the streetwear scene. While chunky platform trainers have been a go-to for adding a sporty edge to casual outfits, their bulky silhouette can overwhelm your look. Instead, opt for sleeker, classic or more streamlined trainers that offer both style and comfort without weighing you down.

3. Ultra-Distressed and Ultra skinny Denim

Ripped, shredded, and barely there ultra-distressed denim jeans has had its moment in the spotlight, but it’s time to give our jeans a break from all the excessive wear and tear. The Ultra skinny low rise jeans have been on the way out for the past couple of years and this year we have bit a final farewell. Embrace classic denim styles with subtle distressing or opt for clean, polished finishes that exude timeless elegance.

4. Logo Overload

While logos have long been a staple in the world of fashion, there’s a fine line between making a statement and overdoing it. Say goodbye to logo-heavy ensembles that scream excess and opt for more understated branding that adds a touch of sophistication to your look.

5. The Boho Teared Maxi

We have seen the streets full of loud, floral and tiered Maxi dresses which in reality often leads to ill-fitting garments that fail to flatter our unique body shapes. These dresses overwhelms the wearer, if you are large you will look larger. The updated maxi dresses are more streamlined to embrace your individual proportions for a look that’s both comfortable and flattering.

Introducing Our Exclusive Spring Sales, so get ready to indulge in a shopping extravaganza. We have picked out a few of the best styles which have just dropped into our Spring SALE. So for all of you savvy shoppers out there here are a few irresistible Spring Sale Styles and a few surprises you won’t want to miss. This is your chance to indulge in a little bit of guilt-free shopping and treat yourself to the finest offerings of the season. next shopping adventure awaits so Happy Shopping.

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We Love a Citybreak!! So what to wear for a delightful and fabulous Spring Citybreak Weekend? You are excited to just jet off getaway and recharge with a change of Sceanery and with a bit of luck some heat and sunshine. Being a spring break is likely you will have warm days to stroll and site see but it will most likely still be chilly at night – the difficulty is what to figure out what to wear for changeable weather and to ram it all in a stupidly small overnight bag. So here are a few well practiced tips for what to pack for a spring city break.

A few weeks before you go away for a fabulous Citybreak it will be a good idea to think about is the essentials. ALWAYS pack less than you think you need – as we ALWAYS seem to return from our trip having not worn everything packed. These days as we are up against a 15kg pack limit so it gets expensive to pay for extra luggage and these days you simply cannot empty the entire contents of your wardrobe into your suitcase and hope for the best.

BRAND HISTORY

French Connection was founded in 1972 by Stephen Marks and Nicole Farhi a French Fashion Designer who was Head of Design.

Nicole created a clothing line of timeless classics of quality, understated elegance also using luxurious fabrics.

Her relaxed classic staples became her signature look understandably putting French Connection on the map. So it is no surprise the company soon became known as the goto premium clothing brand.

As a result of Nicole’s reputation, developed her own line within the company and in 1982 went on to develop her own lable. Nicole then launched a collection of sporty, easy pieces under the name FARHI. Re-launched as FARHI by Nicole Farhi following the break up with Stephen Marks.

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